This is Part 1 (About.me – Jetsetter). Skip to Part 2 (Let’s Pour – Zimride).
The most important email a Web service can send is the welcome email. OK, maybe that’s not true, but it’s damn important! It’s your users’ first view of your company, your aesthetics and it sets the bar for communication to come. Like they say, first impression is everything. So spend some time making sure your welcome email shows off the best your company has to offer, and gives a user a reason to come back.
Some best practices for welcome emails:
- Wait a bit before sending the welcome email (15-30 minutes). This will allow for enough time for the user to likely no longer be on your site, which will deliver some extra value as they see the email later on, and are reminded of your service. Additionally, this will allow you to customize the email depending on their initial actions.
- Include a call-to-action for the single-most important thing a new user should do on your service
- Give users a support/knowledgebase channel if they have questions
- Tell users how to get the most out of your service
In my work at Ning and Zimride, we did a lot of work on welcome emails, so I’ve amassed a collection more than 60 welcome emails from services around the web. Am I missing something, or is there a newer version? Let me know!
Airbnb Groups (2012)
Apple iPad (2012)
Atlassian – Jira (2012)
Blackboard eats (2010)
Code Year (2012)
Facebook Ads (2010)
Facebook Pages (2010)
Want to see more? Check out the second page of Welcome Email examples.